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How effective is promoting using Facebook or Twitter before an event? Does it drive event traffic?

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Forty percent (40%) of our students polled were confident that promoting via Facebook or Twitter before an event helps drive traffic for that event.  We agree that you’ll entice student walking by, but social media is important for your committed fans, and to reach students who may not have been in the event’s vicinity. We recommend posting a few days before the event, the day of the event, and then promoting photos and video post-event.

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Submitted by: Jennifer Balyint @ UD On Campus



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